What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and...
What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish. Highlighted Ingredients: - Vitamin E: Moisturizes and strengthens the skin barrier for a smooth...
The Huda Beauty Easy Bake Loose Powders are inspired by Huda’s strong belief that the technique of baking is a key step to a flawless finish while ensuring long-lasting, melt-proof makeup. This extremely light and silky texture blends seamlessly into the skin leaving it matte...
About the Product WHAT IT IS: This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is...
About the Product WHAT IT IS: A silicone-free ultra-blurring primer that is good for your skin, and so easy to use! Our Easy Blur Primer is packed with blurring polymers that help instantly control excess oil, smooth texture and blur pores. WHAT IT DOES: This...
WHAT IT DOES: A creamy, comfortable and sheer formula, our Color Correctors blend seamlessly but have enough impact to correct any discoloration and even the undereye and any complexion concerns. Derived from our amazing #FAUXFILTER Concealer formula, our Color Correctors dial up the brightness and...
Prep work makes the dream work, so make sure your complexion is perfectly primed ahead of your go-to base (or simply go 'au naturelle') with the Blur Jam Silicone-Free Smoothing Primer. The latest in the GloWish line-up to bring you a naturally radiant complexion without...
WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that seamlessly melt on the skin for instantly chiseled cheeks. These new brown shades create an...
What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks. Ingredient Callouts: These products are cruelty-free. What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude...
WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a transformative pH pigment that adjusts to all skin tones for a diamond-like dewy finish no...
2 Brushes, 2 Formulas, 1 LEGIT Mascara Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane length...
The ultimate lifeproof, dual-ended eyeliner with a liquid tip one side and pencil on the other. Long-lasting, waterproof, smudge proof and fade proof. Finally, a liner that you can trust to stay put, while remaining super matte and super black. Staying put for up to...
Our first all-matte palette packs high-impact formulas in everyday and experimental hues into one convenient compact! Mattes are more than just transition shades. They can complete a minimalist monochromatic moment or a ’90s supermodel glam look, all on their own. This versatility is on full display with...
What It Is: A lightly pigmented, ultra-brightening setting powder that bakes & sets, blurs fine lines & pores, and sets makeup for 18hrs with an airbrush finish. Highlighted Ingredients: - Vitamin E: Moisturizes and strengthens the skin barrier for a smooth application. - Rice Starch...
About the Product Designed specifically for Huda Beauty’s N.Y.M.P.H. face and body highlighter, the Blur & Glow brush makes application seamless and mess-free! The curved shape and hair-like synthetic bristles help blend out harsh lines for an even finish. This is all you need for...
What Else You Need to Know: A re-imagination of the bestselling New Nude palette, this palette contains 18 stunning shades in five ultra-wearable textures, harmoniously curated to (un)dress your eyes. Create an after-dark smolder with eight velvety-soft, pigmented mattes; five high-shine metallics; three luxe, multi-reflective marble...
