Prep work makes the dream work, so make sure your complexion is perfectly primed ahead of your go-to base (or simply go 'au naturelle') with the Blur Jam Silicone-Free Smoothing Primer. The latest in the GloWish line-up to bring you a naturally radiant complexion without...

$44.00

WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush...

$35.00

WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush...

$35.00

WHAT IT IS:   A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES:   Huda is obsessed with achieving a filtered finish without the...

$35.00

  WHAT IT IS:   A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES:   Huda is obsessed with achieving a filtered finish without...

$35.00

The ultimate lifeproof, dual-ended eyeliner with a liquid tip one side and pencil on the other. Long-lasting, waterproof, smudge proof and fade proof. Finally, a liner that you can trust to stay put, while remaining super matte and super black. Staying put for up to...

$35.00

A luxurious cream-to-powder contour and bronzer. This deeply pigmented cream-to-powder bronzer gives you a natural bronzed look or a dramatic contour as you layer and build. Tantour combines a balance of shadow and warmth, for a luminous, matte glow that’s never dull. Blending seamlessly, the...

$47.00
Out Stock

2 Brushes, 2 Formulas, 1 LEGIT Mascara Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane length...

WHAT IT DOES: A creamy, comfortable and sheer formula, our Color Correctors blend seamlessly but have enough impact to correct any discoloration and even the undereye and any complexion concerns. Derived from our amazing #FAUXFILTER Concealer formula, our Color Correctors dial up the brightness and...

$45.00
Out Stock

WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that seamlessly melt on the skin for instantly chiseled cheeks. These new brown shades create an...

Out Stock

WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a transformative pH pigment that adjusts to all skin tones for a diamond-like dewy finish no...

What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks. Ingredient Callouts: These products are cruelty-free.   What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude...

$92.00

A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines. Formulation Type: Lip Gloss   Benefits: Hydrating and Moisturizing Highlighted Ingredients:  - Vegan Collagen: Smooths the look of lip lines.

$32.00

Create eye vibes ready to go places with Morphe 2 Ready in 5 Eyeshadow Palettes. Five tonal shades collected in the spirit of escape come together for effortless looks that can be put together in no time at all. With a mixture of blendable and...

$22.00

Defend your artistry with the original, must-have mist that made Morphe famous. Continuous Setting Mist—infused with vitamin E, vitamin B5, and fruit extracts—sets liquid and powder makeup, enhancing its look and performance all day. The continuous, air-powered spray provides a micro-fine, even, controlled complexion application...

$25.00