All skintones. All undertones. Double Wear is made in your shade. It’s matte foundation that looks flawless and natural—liquid foundation that feels lightweight and so comfortable, you won’t believe it’s super long wear with SPF 10. No touchups needed.Unifies uneven skintone and covers imperfections—buildable, medium...
Welcome to the family: the Lash PRINCESS curl & volume mascara is a real eye-catcher with its unique design and catchy pink colour code. The true highlight is the peanut-shaped brush. Similar to the shape of a peanut, the fibre brush is narrow in the...
You want extra voluminous eyelashes with an ultra blue colour? Then the essence I LOVE EXTREME BLUE crazy volume mascara is the perfect fit for you. It effortlessly combines volume with a glowing blue shade for a stunning finish. The brush makes the application super...
Prep work makes the dream work, so make sure your complexion is perfectly primed ahead of your go-to base (or simply go 'au naturelle') with the Blur Jam Silicone-Free Smoothing Primer. The latest in the GloWish line-up to bring you a naturally radiant complexion without...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without...
The ultimate lifeproof, dual-ended eyeliner with a liquid tip one side and pencil on the other. Long-lasting, waterproof, smudge proof and fade proof. Finally, a liner that you can trust to stay put, while remaining super matte and super black. Staying put for up to...
A luxurious cream-to-powder contour and bronzer. This deeply pigmented cream-to-powder bronzer gives you a natural bronzed look or a dramatic contour as you layer and build. Tantour combines a balance of shadow and warmth, for a luminous, matte glow that’s never dull. Blending seamlessly, the...
2 Brushes, 2 Formulas, 1 LEGIT Mascara Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane length...
WHAT IT DOES: A creamy, comfortable and sheer formula, our Color Correctors blend seamlessly but have enough impact to correct any discoloration and even the undereye and any complexion concerns. Derived from our amazing #FAUXFILTER Concealer formula, our Color Correctors dial up the brightness and...
WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that seamlessly melt on the skin for instantly chiseled cheeks. These new brown shades create an...
WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a transformative pH pigment that adjusts to all skin tones for a diamond-like dewy finish no...
What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks. Ingredient Callouts: These products are cruelty-free. What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude...
