Our first all-matte palette packs high-impact formulas in everyday and experimental hues into one convenient compact! Mattes are more than just transition shades. They can complete a minimalist monochromatic moment or a ’90s supermodel glam look, all on their own. This versatility is on full display with...
What It Is: A lightly pigmented, ultra-brightening setting powder that bakes & sets, blurs fine lines & pores, and sets makeup for 18hrs with an airbrush finish. Highlighted Ingredients: - Vitamin E: Moisturizes and strengthens the skin barrier for a smooth application. - Rice Starch...
A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines. Formulation Type: Lip Gloss Benefits: Hydrating and Moisturizing Highlighted Ingredients: - Vegan Collagen: Smooths the look of lip lines.
Loaded with a high level of super refined shades, #FauxFilter Foundation easily smooths and levels the appearance of skin surface. The shrewd fluid recipe decreases the presence of imperfections, scars, hyperpigmentation, and redness to make an impeccable, artificially glamorized finish that never looks cakey.
This kit includes the 5 shades of blush filter on 15% savings. A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed...
WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that seamlessly melt on the skin for instantly chiseled cheeks. These new brown shades create an...
WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a transformative pH pigment that adjusts to all skin tones for a diamond-like dewy finish no...
What It Is: A lightly pigmented, silky setting powder that bakes & sets, blurs the look of fine lines, and locks in makeup for 10 hours with an airbrushed finish. Highlighted Ingredients: - Vitamin E: Moisturizes and strengthens the skin barrier for a smooth...
A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush Filter's formula has...
About the Product WHAT IT IS: This is not a filter! Our Easy Blur Foundation is a weightless, real-life filter foundation that’s ultra-blurring and smoothing for an easy airbrushed finish. With medium-to-buildable coverage for foolproof, seamless, easy application. WHAT IT DOES: This serum-like foundation is...
About the Product WHAT IT IS: A silicone-free ultra-blurring primer that is good for your skin, and so easy to use! Our Easy Blur Primer is packed with blurring polymers that help instantly control excess oil, smooth texture and blur pores. WHAT IT DOES: This...
Prep work makes the dream work, so make sure your complexion is perfectly primed ahead of your go-to base (or simply go 'au naturelle') with the Blur Jam Silicone-Free Smoothing Primer. The latest in the GloWish line-up to bring you a naturally radiant complexion without...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without...
