WHAT IT IS: Enhance your icy look with two new bronzing blush shades of our best-selling Blush Filter! These hybrid liquid blush-bronzers are high-impact and lightweight, with buildable pigments that seamlessly melt on the skin for instantly chiseled cheeks. These new brown shades create an...
WHAT IT IS: Get icy with our latest collection! Get the icy vibe with this limited-edition highlighting face gloss in the shade ‘Frost Bite.’ This non-sticky, lightweight gloss has a transformative pH pigment that adjusts to all skin tones for a diamond-like dewy finish no...
A hydrating, super sensorial lip plumper in a translucent blue shade that gradually tingles and refreshingly cools for subtly fuller-feeling lips over time! Shade Name: Frost Shade Description: Translucent Blue Key Claims: Unique cool tingling sensation Long-lasting hydration Long-lasting plumping Key Features: Infused with fenugreek extract, cryo-cooling &...
Prep work makes the dream work, so make sure your complexion is perfectly primed ahead of your go-to base (or simply go 'au naturelle') with the Blur Jam Silicone-Free Smoothing Primer. The latest in the GloWish line-up to bring you a naturally radiant complexion without...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the filter. Blush...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without the...
WHAT IT IS: A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. WHAT IT DOES: Huda is obsessed with achieving a filtered finish without...
The ultimate lifeproof, dual-ended eyeliner with a liquid tip one side and pencil on the other. Long-lasting, waterproof, smudge proof and fade proof. Finally, a liner that you can trust to stay put, while remaining super matte and super black. Staying put for up to...
A luxurious cream-to-powder contour and bronzer. This deeply pigmented cream-to-powder bronzer gives you a natural bronzed look or a dramatic contour as you layer and build. Tantour combines a balance of shadow and warmth, for a luminous, matte glow that’s never dull. Blending seamlessly, the...
2 Brushes, 2 Formulas, 1 LEGIT Mascara Our mini LEGIT LASHES Mascara means you can bring your fave mascara with you on-the-go! It’s the same dual-ended, long-lasting, matte black mascara as our OG, but mini size! It delivers major volume, dramatic curl & insane length...
WHAT IT DOES: A creamy, comfortable and sheer formula, our Color Correctors blend seamlessly but have enough impact to correct any discoloration and even the undereye and any complexion concerns. Derived from our amazing #FAUXFILTER Concealer formula, our Color Correctors dial up the brightness and...
What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks. Ingredient Callouts: These products are cruelty-free. What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude...
A hydrating, non-sticky lip gloss for high-shine lips that visibly smooths and blurs fine lines. Formulation Type: Lip Gloss Benefits: Hydrating and Moisturizing Highlighted Ingredients: - Vegan Collagen: Smooths the look of lip lines.
